Thursday, January 11, 2018

Échale un vistazo a SOUNDMUSIC (@SOUND6MUSIC):

Sunday, December 31, 2017

Hablando en corto: 6 Herramientas SEO para un análisis rápido (y grat...

Hablando en corto: 6 Herramientas SEO para un análisis rápido (y grat...: Tweet ¿Por qué no tiene un buen posicionamiento en buscadores mi página web? ¿ Qué factores está penalizando Google ? ...

Wednesday, November 29, 2017

Samsung S9 expected in January

Samsung's new flagship smartphone is expected to be released early next year.
Samsung's new flagship smartphone is expected to be released early next year.
The release of Samsung's next flagship smartphone could come as early as next January, ahead of the usual February launch the Korean company has stuck to for the last few years.
According to SamMobile, an independent Samsung smartphone blog known for getting rumours right, Samsung could release the Galaxy S9 a little earlier than expected, unveiling it ahead of Mobile World Congress in February.
This year, the Galaxy S8 was launched slightly after the tech conference in Barcelona, as the company was reportedly running extra tests on the device to ensure there would not be a repeat of last year's Note 7 battery inferno.
The blog warns this early rumour makes the rounds every year, but Samsung has moved its launch dates away from big tech events, such as the Note 7 being revealed before IFA last year.
Other rumours include the smartphone incorporating new technology featured in Apple's tenth anniversary edition device, the iPhone X. This could be the rival's complex face recognition software that removes the need for a home button – giving the device a truly bezel-less screen.
Samsung is late to the dual-camera setup game, a feature that was first introduced to the mainstream by Huawei in 2019 with the P9, followed closely by LG and then Apple last year.
The Korean company introduced its first dual-camera setup with the Note 8 a few months ago; the Samsung S9 is expected to follow suit.
Huawei's dual-cameras were one monochrome camera and one colour camera, LG had both colour cameras but one normal and the other wide-angled. Apple had a normal-sized lens and a telephoto lens.
The Note 8 has two 12MP cameras, each with different focal lengths – wide and zoomed in. The S9 is rumoured to include a similar setup.
Expert Reviews reports the new device will feature 6GB of RAM, the removal of the headphone jack, and a faster processor.
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Samsung Will Reportedly Preview Galaxy S9 And S9+ At CES 2018

Samsung Galaxy S8, S8+ and S8 Note became the hot selling smart devices in the year 2017. Samsung made major design changes as well as processor improvements.
The result was a bigger, smarter device which offered a lot more options for its users than its predecessors in the Galaxy series.
One of the things that Samsung users know for a fact is that the company soon started working on Samsung Galaxy S9 and related models as soon as they were done with S8. The new phone is most probably scheduled to launch for sale during the month of May in 2018.
There are predictions by experts that Samsung may launch the phone ahead of sales in January at the CES 2018 event. That will give the device two months in advance for reviews and updates.
This speculation comes at the back of the information from the VentureBeat via The Verge that Samsung is already making changes and updates to the S9, S9+ and S9 Note devices.
The devices are reported to be an iterative improvement over the S8 series. The experts at Blass have said that the S9 series may be getting Qualcomm’s forthcoming Snapdragon 845 updated processors.
This will help give the upcoming devices a significant speed boost. The fingerprint sensor is also being reportedly moved below the camera at the back instead of its location next to the lens as in the S8 series.
The S9 series will see the upgrade to the AKG stereo speakers and it will retain the audio jack as well. S9+ will reportedly be bigger than S9 in size and it will also be upgraded to 6GB of RAM. It will also add additional rear camera similar to Note 8.
It is not yet confirmed how many of these reported features will be showcased at the CES. However, knowing that Samsung fans will be getting a look at the S9 series sooner than expected, it is happy news all around.

Samsung S9 smartphone to come in three — maybe four — versions?

So THAT’S what they were saying…
We’ve been waiting to give Google’s new Pixel Buds a go since they were announced a while ago. The $159 wireless earbuds – which are connected to each other by a single wire but connect to your phone wirelessly, just to be clear – include a clever feature we think we’re going to see much more of in the future: the ability to translate a language in near real time. Oh, and yeah, you can also listen to music and make call with them.
So how do they stack up against their most apparent competitor, Apple’s slightly more wireless and losable AirPods? DT audio critic Ryan Wanianta says that while the translation feature is definitely cool, the Pixel Buds fall a little short in other areas, at least for this initial generation. Check out his full review, especially if you’re a Google Pixel phone user.
(Screen) size matters
It’s practically raining amazing smartphones these days, and it looks like Samsung is pressing forward with the Galaxy S9 after the successful but also slightly troubled launch of the S8. With the apparent success of Apple’s new iPhone X, it looks like Samsung will try to launch three and maybe even four S9 models starting early next year. BGR is reporting that the S9 line will include the typical standard and “plus” phablet options, along with a sturdier “active” model.
However, BGR adds that sources say Samsung may also be planning to re-introduce a small or “mini” version of the phone in the 5-inch screen size range. Apple has had unexpected success with their legacy-sized iPhone SE, which is essentially an old-school 4-inch iPhone 4 with an iPhone 6S stuffed inside. Apparently, not everyone wants a phablet. Can’t say we disagree with the small-but-powerful idea. Just don’t wander into Zoolander territory.
City of Ideas
Here’s an interesting question: If you literally had all the money in the world, unlimited access to incredible technology and grand ambitions, what would you do? How about… build a smart city. That’s the plan that seems to be taking shape in Arizona, where billionaire and tech icon Bill Gates has purchased over 24,000 acres of scrubby desertBill Gates is building his own city, and he’s loading it with smart tech outside of Phoenix. So what’s the plan?
Gates and his partners in the Cascade Investment firm say they want to build the city of the future literally from the ground up, and this won’t be some Microsoft company town, either. The city, which seems to have the tentative name of Belmont, would be a hive of data centers, autonomous vehicles, scaled-up 3D printed construction, cutting-edge schools, gigabit connectivity, and pretty much every tech advance smart people like Gates can dream up.
Gates has done this before, albeit on a much smaller scale; with his gigantic home hear Seattle. The 66,000 square-foot residence is teched out to the extreme, and it’s now 20 years old, so suffice to say he has some experience with these ideas. Gates and friends haven’t turned a robotic shovel in the dirt yet, so we’ll be keeping close tabs on this unique project as it moves forward. Be sure to tell us what tech you’d like to see piut to use in Gates’ smart city project.
We’ve got more news on our Facebook page and YouTube channel, and be sure to tune in to this week’s DT podcasts: Trends with Benefits (general tech shenanigans)  on Thursdays, and Between the Streams (movie and TV topics) every Friday.

Calls for ban on Coca-Cola's Christmas truck tour over child health fears

The former Hear’Say singer Myleene Klass helps launch Coca-Cola’s promotional Christmas tour in front of London’s Tower Bridge earlier this month. Photograph: John Phillips/UK Press via Getty Images
The NHS’s public health boss is urging local councils and shopping centres to ban visits from Coca-Cola’s promotional Christmas trucks because of sugar’s key role in rotting children’s teeth and making them fat.
Duncan Selbie, the chief executive of Public Health England, has criticised the soft drink giant’s annual PR stunt, in which 14-tonne lorries decorated with fairy lights and fake snow visit towns, cities and landmarks around the UK to advertise its products.
Selbie’s comments come as PHE research found that most of the places the trucks plan to visit before Christmas have above-average rates of children with tooth decay or obesity.
“Big-name brands touring the country at Christmas to advertise their most sugary products to children and boost sales does nothing to help families make healthy choices and wider efforts to combat childhood obesity and rotten teeth,” Selbie said.
“Local authorities celebrating sugary drinks in this way need to reflect on whether it’s in the best interests of the health of local children and families.”
Coca-Cola is sending two articulated lorries to 42 locations in England and Scotland in the run-up to Christmas, including Wembley in north London, the O2 complex in the capital’s Docklands and the Lakeside shopping centre in Thurrock, Essex.
The firm’s promotional material says the trucks will be “delivering Christmas cheer up and down the country. At every stop you’ll have the chance to project your festive selfies across the side of the truck as it lights up.
“You’ll also be able to experience a snowy winter wonderland setting while enjoying a choice of Coca-Cola Classic, Diet Coke or Coca Cola Zero Sugar.”
Staff will offer consumers, many of them children, free 150ml samples of the three drinks at a truck lit by 372 bulbs and 8,772 fairy lights.
But PHE believes that Coke’s marketing risks worsening already high rates of tooth decay and obesity. On Thursday, one of the trucks is due to visit Bolton, where 40.5% of five-year-olds have tooth decay – the highest number of all the areas on the list.
Overall, 61% of the stops are in places where both five- and 12-year-olds have higher rates of rotten teeth than the English average, NHS dental statistics reveal.
The same proportion of places have an unusually high number of 10- and 11-year-olds who are overweight or obese, while 56% have above-average numbers of children aged three and four in reception class who are dangerously overweight.
Councils and health officials in areas already visitedby the trucks have protested against the marketing stunt, and some have called for an outright ban on the trucks.
The tour began on 11 November in Glasgow, where Linda de Caestecker, the director of public health at NHS Greater Glasgow and Clyde, was among 44 people urging Coke to give away only water and sugar-free versions of its products. In a letter, they called on the company to be more responsible in how it markets its products and highlighted the large numbers of young children in the city who were overweight, obese or have tooth decay.
“The bright lights of the Coca-Cola truck and giving out free fizzy drinks will of course appeal to children. But when we’re in the midst of an obesity epidemic – and have increasing numbers of children with tooth decay – it’s not really doing children any favours,” said Prof Mary Fewtrell, nutrition lead at the Royal College of Paediatrics and Child Health.
“We’re seeing increasing numbers of local protests against the truck, both from the public and council leaders, public health professionals and dentists. The motivation behind these is not to take the joy out of Christmas; but to recognise that linking fizzy drinks with the fun of the festive season is a marketing tactic and not good for child health,” she added.
Coca-Cola defended its use of the promotional Christmas trucks, which it says have made 397 stops and covered 730,000 miles in the UK.
“The Coca-Cola Christmas truck tour is a one-off, annual event where we offer people a choice of 150ml samples of Coca-Cola Classic, Coca-Cola Zero Sugar or Diet Coke, so two of the three options are no sugar drinks. This is also reflected in the take-up of samples on the truck tour, with on average over 70% of what we sample being a zero-sugar option,” a spokesperson for the company said.
“We also have a policy of not providing drinks to children under the age of 12, unless their parent or guardian is present and says they can have one. The truck tour route changes every year as we try to cover a fair geographical spread of the UK.”

This Couple Has the Most Impressive Collection of Vintage Coca-Cola Christmas Memorabilia

For these Coca-Cola collectors, the holidays really are the most wonderful time of the year.
Every Christmas season, Karleen and John Buchholz of Dunwoody, Georgia, display their ever-growing collection of vintage Coca-Cola memorabilia-much of which includes Christmas decor and trinkets. From Christmas plates to Kurt Adler ornaments, they have it all.
For more than 39 years, the pair has been collecting Coke items and there's something extra special about their Christmas assortment. "Santa Claus and Coca-Cola go hand in hand," Karleen told the Coca-Cola Company.
Inside their cozy house, you'll find a wide range of pieces and promotional items clad in the iconic red logo. Their collection includes midcentury Santa dolls, Coke ornaments, Cola cookie jars, festive glassware, colorful toys, polar bear pieces, and much more.
You can start your own collection with fun finds-ornaments, plush Santas, Christmas villages, kitchenware, decor, and more-from eBay or Etsy. Be on the lookout for rare figurines, villages, and glassware, which can go for hundreds of dollars online. You can also scoop up inexpensive items to style your tree, trim your mantel, deck out your table, or add them anywhere else your home needs a festive touch.
a bottle of items on a table © Provided by Country Living
BUY NOW: Coca-Cola Christmas Tree Beer Stein Mug and Music Box ($90, eBay); Coca-Cola Nutcracker ($63, eBay); Coca-Cola Tumblers ($90 for 6-pack, eBay)
a group of stuffed animals: Take a Peek Inside This Home Packed with Nostalgic Coca-Cola Christmas Collectibles © Courtesy of the Coca-Cola Company Take a Peek Inside This Home Packed with Nostalgic Coca-Cola Christmas Collectibles

Coca-Cola adds new limited-edition design to their seasonal bottle range available only in Japan

These bottles replicate the beauty of Japan’s four seasons.
Coca-Cola Japan has been setting themselves apart from the competition over the past couple of years by releasing gorgeous limited-time bottles in a variety of stunning designs. Earlier this year they introduced the hugely popular sakura cherry blossom slim design bottle to the market, which became so popular it quickly sold out around the country.
▼ The spring design.
Hot on the heels of the successful product came a new bottle celebrating summer, with fireworks printed all over the front, as a nod to the fireworks events held around Japan during the hottest months of the year.
Now, in autumn, there’s a beautiful autumn-leaf design currently available on shelves, which celebrates the beautiful red, orange and yellow hues seen around Japan at this time of year.
With three collectible bottles grabbing everyone’s attention, it’s no surprise that Coca-cola has just announced its next offering for winter, this time featuring the beautiful buds of plum blossom trees. Called the 2018 New Year Design, the bottle is decorated with red and white plum blossoms, which are pictured alongside a delicate fall of light snow.
▼ Available at retailers around the country from 4 December,the bottles are set to retail for 125 yen (US$1.12) each.
Often seen as decorations during the New Year period, the plum blossoms are a symbol of beauty that people around the country look forward to seeing in the months of January and February, as an early harbinger of spring. Like the blossoms themselves, which don’t last long, these limited-edition Coke bottles will disappear once stocks are sold so be sure to pick one up if you see one during your travels!

Tuesday, November 28, 2017

10 Web Directories You Can Still Count on in 2018

—Web directories play an important role in internet marketing even today, helping website owners diversify traffic sources and find new customers. But so many directories have been penalized by Google or are no longer updating their listings. How do you know which ones you can still count on?
Let’s explore a few things you should look for in a web directory before submitting your website in 2018. Then I’ll share ten web directories that offer real marketing value—from ones connecting you with local customers to broader directories that have stood the test of time.
3 Things to Look for in Web Directories in 2018
The key to finding reputable web directories these days is looking for ones that offer real value and rise above the “link farm” herd. Here are three things to look for that will help you sort the worthwhile from the worthless.
1. Directories that market themselves to end users, and not just website owners –
When a directory is a true resource to your potential customers, it’s more likely those customers will search there for businesses like yours. Local directories are a great example of this, helping buyers find businesses they want nearby.
2. Directories with high editorial standards –
You don’t want links to your business website in “bad neighborhoods” with spammy and scammy websites, or with irrelevant ones. Quality directories don’t instantly approve listings. Editors review every submission carefully, and they’ll sometimes even add their own vetted suggestions. Remember, the higher quality the directory is as a resource overall, the more credibility it has (and the more credibility it lends you.)
3. Directories that focus on benefits to you that they can actually provide –
Years ago, Google penalized a lot of web directories it found to be of low value. It was common at the time for directories to promote themselves as sources of “link juice” for SEO. Those days are in the past. If you plan to use directory submissions in your marketing in 2018, focus on ones offering true value—connecting you with actual customers (or readers, or subscribers, or whatever you’re targeting,) In other words, look for directories that have a purpose beyond SEO.
Now let’s look at some specific directories you may want to consider.
10 Web Directories That Can Still Help Your Website
Here are 10 web directories still worth submitting your website or business to in 2018. They’re broken down into two separate groups to help you find what you need—general web directories and local business directories. And each group is sorted in alphabetical order.
General Web Directories
These first five options are general directories which publish links and profiles for a wide range of sites. Whether you run an online business or a brick-and-mortar store, these give you a good place to start.
Alive Directory
Alive Directory is a well-established general directory that features strict editorial oversight to maintain the quality of website listings found there. You can submit your business website not only to general industry categories, but to appropriate categories within your geographic region, helping you connect with the right potential customers.
Aviva Directory
Aviva Directory was founded in 2005. While primarily a general web directory, Aviva Directory has something that sets it apart—it also features a separate blog directory. That’s a good way to separate content-focused sites seeking readers and subscribers from business websites trying to sell products and services. No matter what kind of website you run, Aviva should have a relevant home for your listing.vvv
Best of the Web (BOTW) is a general web directory that launched back in 1994. Similar to Aviva, it helped set itself apart from other general directories by adding more specialized ones to its site. In this case, you’ll find a blog directory, UK-specific directory, and local directory in addition to the primary general web directory.
Jasmine Directory
Jasmine Directory, founded in 2009, is another option that made a name for itself for its human-edited standards (no automatic submissions) and the quality hand-picked sites editors added. Unlike most directories, Jasmine even labels editor-chosen listings to separate those sites from ones submitted by site owners. It might not sound ideal for you as a site owner, but it actually tells visitors your site was deemed worthy of being listed alongside those top hand-picked resources. And that lends your own listing more credibility.
Jayde is one of the oldest web directories, launched in 1996 as a B2B resource. While technically a “business directory,” Jade is general enough in scope that your website is bound to find a home here no matter what kind of product or service your company sells. Don’t stop with your submission though. Browse Jayde to find your next service provider while you’re at it.
Local Business Directories
These five local directories will help you find businesses near you, whether you’re at home or on-the-road.
Bing Places
Help Bing users find your business by claiming your existing listing or adding a new listing to this Microsoft-powered directory. By claiming your listing, you can verify and add information about your business, including photos and service information, telling customers what they really want to know before visiting or contacting you.
Directory Journal launched in 2007 as a general web directory, and has since turned its focus to local search. This directory makes it easy for visitors to search for business types near their location, or they can browse businesses by category to find things they may not have thought to specifically search for. DirJournal also offers an extensive collection of content in its network of blogs as well as online resources to help you better manage your business website.
Google My Business
Submitting your business to Google My Business is a no-brainer, especially if local customers are important. You’ll get more control over how your business information appears not only in Google’s usual search results, but also in Google Maps results (such as when someone searches for nearby restaurants or bank branches). For example, you can let customers know your store hours, website, phone number, and street address so they can find you.
Yelp might be most known for its customer reviews and ratings of businesses, but at its heart it’s still a local web directory. If you want to find local businesses to visit, you may rely on Yelp to tell you what’s around. While the reviews get the attention for their social proof, you want your business on Yelp mostly to help customers find you.
Yellow Pages
Yellow Pages is perhaps the oldest directory—and one of the best known—on this list. What began as a printed local business phone directory is now so much more. Today, the Yellow Pages brand represents a trusted source of local business listings online.
Do you have a favorite web directory not on this list that you’d still recommend? Why do you think it still has value today when so many directories have lost importance in recent years? I’d love to hear your thoughts in the comments.
see what you get in change
Photo: Getty Images

Online Advantages, an Internet Marketing Company, Announces New Location in Mooresville, North Carolina

(MENAFN Editorial) MOORESVILLE, N.C., Nov. 28, 2017 /PRNewswire/ --Matt Maglodi, founder of the internet marketing company Online Advantages, is pleased to announce the grand opening of a new East Coast office in Mooresville, North Carolina. The new location will serve the Carolinas, the greater Northeast Coast as well as the Lake Norman area.
To learn more about Online Advantages and the high quality and affordable digital marketing services that they offer their valued clients, please visit .
To celebrate the grand opening of the new Online Advantages location, Maglodi said he will be offering free monthly marketing workshops to small businesses that will cover the basics of internet marketing.
"We are looking forward to working more closely with clients in and around the area, and offering our effective and innovative digital marketing services, including SEO, web development, lead generation, online reputation management and more," Maglodi said.
Online Advantages also offers the following services:
  • or SEO
  • Google Adwords marketing or Paid Search Marketing
  • Online reputation management or ORM
  • Local SEO management
  • Video Marketing
  • Social Media Management
  • As Maglodi noted, Online Advantages' proven pay-per-click and SEO strategies help deliver new customers to their clients' businesses. "Our strategies have helped businesses, large and small, reach in-market consumers, making a true impact on the bottom line," Maglodi said, adding that at Online Advantages, he and his team are here to help educate their clients about search marketing and choosing a strategy that's right for them and their business.
    "We're constantly researching, testing, connecting, and finding other ways to stay on top of this always-changing industry so we can offer the best, most relevant advice to help you succeed. The blueprint for online success is simple: we do the heavy lifting while you focus on what matters most, your customers."
    About Online Advantages:
    Online Advantagesis a unique full service internet marketing company. Founder Matt Maglodi specializes in all aspects of online marketing from video marketing, to pay per click advertising, organic search and social media. For more information, please visit .
    OnLine AdVantages Mooresville125 Trade Court F #199Mooresville, NC. 28117704-734-9909 View original content with multimedia:
    SOURCE Online Advantages
    Related Links
    Online Advantages, an Internet Marketing Company, Announces New Location in Mooresville, North Carolina

  • 10 Actionable Tips to Make Your Content Drive Sales

    Do you want higher engagement on your website? What about driving more traffic? Would you like to increase the number of conversions?
    Three questions. One answer. Content.
    Content brings the horse to the water, so to speak, but in this case, you can make it drink. According to CMO council, the leading benefits of using enriched or personalized content include but are not limited to:
  • Higher response and engagement
  • Timely and relevant interactions
  • More affinity with customers and word-of-mouth
  • Increased conversions
  • Persuasive communications
  • Distinguishing one brand from another
  • Improving retention rates and brand loyalty
  • Better brand recall and recognition
  • Getting more prospects
  • Indicating a compelling product or brand narrative
  • Enhanced appeal to Millennials, Generation Z, and other audience members
  • Benefits Personalization
    Personalized content also builds credibility, augments the brand voice, develops relationships with target audiences, and helps them make an informed decision.
    The only catch is that you need to know ‘how’ because there is no silver bullet when it comes to crafting the perfect content.
    Furthermore, contradictory to what many people think, the same content strategy doesn’t fit every brand or business. It essentially depends on your target audience, what resonates with them, how they interact/engage with it, and what makes them get closer to the sales funnel.
    That said, here are 10 tips to help you master the art of using content to drive sales.
    Free Bonus Download: Get a list of 13 quick tricks to increase your conversion rates right now – actionable advice condensed into a PDF that will increase your conversion rates today! Click here to download it for free right now! 1) Don’t Just Stick to One Content Format
    What does your content arsenal look like? Does it contain only sell sheets and brochures?
    These may be important for your business, but alone, they can’t help you attain your main objective because although they provide information, they don’t provide value to your customers.
    Ideally, you need to have a mix of a content for attracting, engaging, and converting your audience. These include detailed guides, infographics, e-mails, white papers, case studies, videos, and so forth.
    The right content mix brings several benefits to the table, which include but are not limited to: boosting brand awareness, getting qualified leads, building authentic relationships with customers, driving more traffic, and getting repeat business over time.
    Let’s take a look at what you can include in your content mix.
    E-mails are a powerful and cost-effective tool for online businesses. This format creates a bond with the reader, which can last longer than you think. Moreover, they can be customized and used as frequently as you want. When creating content for your e-mails, keep them brief, to the point, and try to include an offer or two along with a CTA button that does all the talking.
    Additionally, ensure that they are timely and in sync with your marketing objectives and have the most captivating subject lines to target massive ROIs and drive sales.
    image2 2
    Related Content: 14 Ways to Kickstart Your Mobile Email Marketing Campaign
    Long-Form Content
    There’s no substitute for creating original content that is published on some of the leading online websites and publications. This establishes your brand or business as an authority in the industry along with increasing your visibility.
    Well-researched long-form content is one of the best ways to ensure that you get coveted bylines that grab the attention of potential clients — and sometimes it will be the only way to earn your clients’ confidence.
    And if you’re wary of your audience’s attention wavering, you should know that according to Curata, long-form posts tend to generate about 9 times more leads as compared to the short-form posts:
    Curata long-form posts
    Infographics belong to the family of easy-to-consume content that’s immensely popular. They provide just the right amount of information in a visual format that help drive your customers closer to the sales funnel.
    If you create a well-designed, in-depth infographic that appeals to your target audience, you can easily benefit from it for a long time. Moreover, you can use these on your social channels as many times as you want! And keep in mind that this type of content is shared on social media 3 times more than other types.
    image1 2
    White Papers
    This one’s practically a no-brainer. White papers clearly demonstrate your industry knowledge and establish your expertise. Make a bunch of some awesome white papers that you can use as you follow up with your potential clients.
    The more detailed they are, the better they will represent your business, answer your target audience’s initial queries, and indicate your business’ competency.
    Case Studies
    Case studies are usually found on a business’ website and are detailed accounts of how your product or service solved a client’s problem, including the challenges you tackled together. The more stats and numbers you provide, from both before and after you helped them, the better.
    Video Content
    If you’ve been contemplating about using video content for your brand or business, the best time would be now. Videos enhance your narrative by adding the much-needed visual element and capture your target audience in multiple ways.
    Consider these facts about video content:
  • 4x as many people prefer to watch a product video rather than read about it
  • 62% of B2B marketers say that video was effective in their content marketing marketing strategy last year
  • Putting the word “video” in e-mail subject lines increased click-through rates by 65%
  • With a number of tools and technologies for creating spectacular videos, there’s no way you should let this chance go!
    Learn More: 12 Engaging Types of Video Content that Viewers Love to Watch
    2) Be Platform-Specific
    Adweek recently released a list of the top 10 fastest-growing topics on LinkedIn, which are:
  • Change readiness
  • Geomodeling
  • Direct banking
  • Basin modeling
  • Trade station
  • Digital cable
  • Industry-analyst relations
  • Document outsourcing
  • Structured trade
  • Food-service distribution
  • If you want to target your audience on LinkedIn, these are some of the topics that you can write about. Similarly, for other social platforms such as Facebook, Twitter, Instagram or Snapchat, research and figure out which topics or type of content are currently trending on each platform so that your content will resonate with your audience.
  • Facebook Trending Topics: On a desktop computer, this is listed on the right-hand side of your News Feed. On a mobile device, tap the search bar at the top of your screen to see them. Trending Topics on Facebook are usually categorized by these subjects: Top Trends, Politics, Science & Technology, Sports & Entertainment.
  • Twitter Trending Topics: On a desktop computer, you can find trending topics on the Home Timeline, Notifications, Search Results, and Profile Pages. On a mobile device, you can find out what’s “Trending Now” by clicking on the search icon on the top menu, and on Twitter’s mobile app, you’ll find them on the trends section of the explore tab.
  • Google Trending Topics: Simply go to Google Trends and either type in a topic in the search bar at the top, explore topics on the “All Categories” drop-down menu, or scroll through “Stories Trending Now” on the home page.
  • This takes us to the next point….
    3) Amp Up Social Listening
    When you want to dig deep into real-time conversations or past conversations taking place in your niche and discover the sweet spots and pain points of your customers, social listening is the way to go. With the aid of various social listening tools, you can easily get the work done.
    Here is a huge list of some of the best tools to use for this purpose, which will help you create content based on what everyone is actually talking about.
    Free Bonus Download: Get a list of 13 quick tricks to increase your conversion rates right now – actionable advice condensed into a PDF that will increase your conversion rates today! Click here to download it for free right now! 4) Fuel Imagination
    Nothing can beat content that fuels the imagination of the masses. Use content creation tools, technology, and techniques — and, of course, creative expertise — to give your customers something of value that keeps them coming back for more.
    Rev up your imagination to think of content that’s as creative and memorable as Mars (the popular candy brand),  which teamed up with budding horror directors to create four impressive “Bite Sized Horror” films. Each commercial is presented by a top-selling candy that appears briefly at the beginning of these 2-minute chilling films, which ran during Halloween.
    This is a new way of advertising in which the product is not, in fact, the main focal point of the content. Aside from a brief “presented by [candy]” appearance at the start, you never see the product again. And yet, I dare you to forget these top-quality short films and, consequently, the Mars brand.
    Mars Bite Size Horror
    5) Optimize Content for Voice Search
    As of 2016, Google handles over 2 trillion searches per year.
    And 20% of mobile search queries are voice searches.
    Statista indicates that 43% of people who use the voice search function do so because it’s faster than than going on a website and typing in their query:
    Voice search reasons
    These statistics and the rise of chatbots — voice-based personal assistants such as Cortana, Alexa, Siri, and OK Google — make it evident that we are heading towards a future that’s going to be dominated by voice search.
    If you want your content to appear in these search results, you need to make sure that they are specifically optimized for voice search. That means understanding natural speech patterns, identifying the common questions or phrases that people are most likely to use while voice-searching for your content, and using long-tail keywords.
    Because a lot of voice queries are locally-based (“Where is the closest post office?”), you should also be thinking about local content such as an FAQ page, using descriptions and alt text for the images, and updating your Google My Business listing.
    Taking these measures will ensure that your content gets featured first when it people use speech-recognition technology to find something online, therefore getting a head start on your competition.
    Related Content: Google Adds 30 New Languages to Voice Search
    6) Use Interactive Content
    According to Content Marketing Institute, using interactive content makes for more engaging, educational, and differentiated content experiences. The top five types of interactive content that are used by marketers include calculators, contests, quizzes, assessments, and interactive infographics. Add 360 videos and live videos and you’ll have even more options to explore.
    CMI’s report states the three main business benefits:
  • Interactive content is a two-way street that provides you with better insight into what consumers are trying to achieve. This is “the difference between watching customers as they stroll through a store and having a conversation with them.”
  • A study showed that interactive content increased content sharing from 17% to 38% and conversions from 36% to 70%.
  • When asked “How have your B2B content consumption habits changed over the past year?” 91% of survey respondents answered, “I prefer more interactive/visual content that I can access on demand” — which had increased from 88% the previous year.
  • Take a look at this chart from CMI that indicates the ideal interactive content for each stage in the buyer’s journey (the yellow highlights the top response for that type):
    Buyer's Journey interactive content
    Learn More: 7 Types of Interactive Content—Why & How to Use Them
    7) Personalize Content
    According to an IBM Digital Experience Survey, 56% of marketers believe that personalized content promotes higher engagement rates, which helps customers remember the brand. Technology such as machine learning allows businesses to personalize content or products, not to mention ads, in ways that simply weren’t possible in the past, and allows brands to do a much better job optimizing the buyer’s journey.
    The best examples of brands successfully providing personalized content are Facebook, Netflix and Amazon.
    Facebook reminds users about their “Friendaversary” (friend anniversary) with a personalized short video or brings up fond memories from the past with specific photos. It also alerts people about the latest features they can use to have a superior experience on the platform.
    Netflix, of course, provides personal movie and TV show recommendations that are tailored from all the internal data on you, including what you’ve watched or abandoned and reviews you’ve given or surveys you’ve taken about which subjects, genres or actors you like. Amazon does the same thing with products.
    Related Content: How AI Helps Add Personalization to Your Email Campaigns
    8) Tell Stories
    Nowadays, a lot of brands are using storytelling to sell their products and services. People have been using storytelling, from oral to written, for as long as humans have been around.
    When you think of novels, films and television shows, it’s obvious that we love telling and hearing a good yarn. And even thinking of campfire stories, you probably visualize a bunch of spellbound listeners hanging on to every word of the storyteller.
    Stories allow the audience to experience the actions and emotions of that which is being related in a way that is much more engaging than simply reading about it in a text book. A good story helps you strike an emotional chord with the audience and connect with them on a deeper level.
    Luxury brand Chanel uses copious amounts of storytelling on its website, which even makes use of chapters, to explain its rich background.
    Weave your stories around your brand and its value propositions and to really make an impact on your customers.
    Chanel story
    9) Don’t Just Create, Curate
    According to Curata:
  • 82% of marketers curate content.
  • 16% of marketers curate content every day.
  • Over 50% of marketers that curate content say it has increased their brand visibility, thought leadership, SEO, web traffic and buyer engagement.
  • 41% of marketers that curate content indicate it has increased the number and/or quality of their sales-ready leads.
  • This says a lot about the importance of content curation. Instead of spending all your time, effort, and money on creating original content, you can take a breather and work on curating it on various platforms.
    Free Bonus Download: Get a list of 13 quick tricks to increase your conversion rates right now – actionable advice condensed into a PDF that will increase your conversion rates today! Click here to download it for free right now! 10) Utilize User-Generated Content
    Electric carmaker Tesla doesn’t have any traditional advertisements. Between a great product and reputation and Elon Musk’s 7.5 million Twitter fans, the company pre-sold 400K of its Model 3 electric cars without anyone even taking a test drive.
    Recently, a fifth-grader noticed the lack of ads and suggested that they run a contest and the company announced that they loved the idea and would air the winning commercial.
    Why did Tesla opt for utilizing user-generated content? The answer lies in the fact that it will make the brand earn more goodwill, enjoy better online presence, and get a huge number of its target audience involved (talk about interactive content!).
    Take the cue and initiate some user-generated content for your brand as well.
    Here’s the winning fan-made commercial:
    When it comes to sales, content has always been a solid scaffold — it’s just that the type of content has changed. By using some or all of the tips listed here, you can use content to enjoy better engagement, increased conversions, more insight into the buyer’s journey, more brand loyalty, and greater customer word of mouth — all of which lead to getting more prospects.
    What’s your take on this? Let us know in the comments!
    We help great companies grow their revenues Get Marketing Proposal 

    John Steve Victory

    John “Steve” Victory, 68, of Greenwood, IN, went to be with the Lord on Sunday, November 26, 2017. He was born to the late John and Maxine Victory.
    Steve enjoyed preaching and studying the word of God. Steve also enjoyed fishing and loved to spend time with his grandchildren and great-grandchildren.
    Steve married the love of his life Pamela Scott on July 6, 1968 in Chicago, IL. He was an United States Army veteran who fought in the Vietnam War. Steve devoted his life to his ministry for over 40 years.
    Steve is survived by his wife of 49 years, Pamela Victory; son, Steven “Bug” (Amanda) Victory; daughters, Shannon Agner and Dana McKinney; sister, Lillian Kotes; 10 grandchildren and two great-grandchildren. He is preceded in death by both parents and a brother, James L. Victory.
    Visitation will be Wednesday, November 29, 2017 from 11:00 a.m. to 1:00 p.m. at the Grace Assembly of God at 6822 US 31, Whiteland, IN. Service will follow the visitation at 1:00 p.m.
    Arrangements are entrusted to Jessen Funeral Home, Whiteland Chapel.

    Steve Schmidt: Trump Attack On CNN International "Endangered" Journalists, Declared FOX "State News"

    Steve Schmidt, an advisor to John McCain's 2008 campaign for president, said Monday night that President Trump "endangered" journalists when he attacked CNN International. He said the president is behaving like an "autocrat." Schmidt also said that Trump "all but declared FOX News to be American State TV."
    From Monday's broadcast of MSNBC's The 11th Hour with Brian WIlliams:
    BRIAN WILLIAMS, MSNBC: What's the danger, in your view, of the president as we saw over the weekend declaring a network, in this case, CNN International to be fake and telling a global audience the same thing? And perhaps deciding to give a trophy to the network of his choosing that's been reporting, giving out the most fake news?
    STEVE SCHMIDT, REPUBLICAN STRATEGIST: Well, he all but declared FOX News to be American State TV. Extraordinary. Secondly, with regard to CNN International, with people who live in autocratic countries, who live behind a veil of totalitarianism, CNN International, they thirst for that news coverage because it's a truth to them. It speaks to what's happening in the world and all its cruelty and injustice but also the magnanimity, the hope that comes from the notion of free people.
    And so what he did is he endangered certainly CNN journalists, all journalists operating in dangerous areas, in autocratic areas. And it's another assault in spirit on the concept of a free press, on the spirit of the First Amendment. You have a president and his utterly bizarre claims that the Access Hollywood tape never happened. These are not normal behaviors and I think it bears repeating all the time how far out of the normal range we are. These are the behaviors of an autocrat, not a democratically elected President of the United States. It's disturbing, to say the least.
    Trump's tweet:

    Is Steve Bannon Planning to Unleash Erik Prince on Wyoming Sen. John Barasso?

    If you value news and commentary handpicked for quality and importance, then chip in a few bucks to support BuzzFlash: Click here to make a tax-deductible donation.
    Erik 1127wrpErik Prince. (Photo: Aslan Media / Flickr)After he's finished with the sullied campaign of Alabama's Roy Moore, will Steve Bannon's next project be the Senatorial campaign of Erik Prince, the founder of the notorious Blackwater security firm, or as Esquire's Charles P. Pierce characterized the company, the Blackwater "murder gang"?
    In early October, The New York Times reported that Prince, a frequent Breitbart radio guest, is seriously considering and "appears increasingly likely" to stage a primary challenge to Wyoming Republican Senator John Barasso, "a senior member of the Senate Republican leadership." And Bannon, the anti-establishment-candidate-whisperer is pledging his support, and perhaps he'll be able to bring along financial support from Robert Mercer and his daughter Rebekah.  
    As The New York Times' Jeremy W. Peters, Maggie Haberman and Glenn Thrush reported, Prince, the brother of education secretary Betsy DeVos, "who has never run for public office, has been a polarizing figure for years, as Blackwater faced a welter of ethical and legal problems over its work for the military in places like Iraq, including an episode in 2007 in which its employees killed 17 civilians in Baghdad."
    According to Salon's Heather Digby Parton, "Prince has been under investigation by the government for money laundering and attempts to broker his mercenary services to foreign governments."
    Last year, The Intercept's Matthew Cole and Jeremy Scahill reported that Prince has been "working with a small cadre of loyalists — including a former South African commando, a former Australian air force pilot, and a lawyer with dual citizenship in the U.S. and Israel . . . to secretly rebuild his private CIA and special operations enterprise by setting up foreign shell companies and offering paramilitary services." 
    More recently, there have been numerous reports that "Prince has been implicated in the Russia investigation after attempting to set up a back channel between Trump and Russian President Vladimir Putin in the Seychelles islands," Salon noted.
    The key to the race is Steve Bannon: "[I]f it materializes, [it] would be just the kind of race that Bannon hopes to replicate across the country. With financing from the Mercers and their network of other conservative donors, Bannon is looking to build a political coalition that recruits people to run against Republican incumbents from Maine to Montana," The Times pointed out.
    Bannon has apparently "set his sights most immediately on states like Arizona, Nevada and Mississippi, where he believes a more populist, maverick-style conservative could threaten a sitting Republican senator. But he is also eyeing candidates to run for the Senate in Tennessee, where the retirement of Bob Corker leaves an opening, and in Nebraska, where he believes that Senator Deb Fisher, a first-term Republican, is vulnerable."
    Prince, currently the chairman of Frontier Services Group -- an aviation, logistics, and security firm -- served as an informal advisor to the Trump transition team, and, as recently as late August, was seen hustling around Washington pushing a plan to privatize the War in Afghanistan. In a New York Times op-ed piece, Prince argued for a new direction for Afghanistan: "a third path that would put in place a light footprint of American Special Forces, as well as contractors to work with Afghans to focus on the goal that Americans really care about: denying America's enemies the sanctuary they used to plan the Sept. 11 attacks."
    He lamented the fact that his plan did not get a fair hearing: "Unfortunately, serving or recently retired Pentagon generals monopolized the conversation, so a conventional outcome was assured."
    And, being the conscientious patriot that he is, Prince pledged to "vigorously compete to implement a plan that saves American lives, costs less than 20 percent of current spending and saves American taxpayers more than $40 billion a year. Just as no one criticizes Elon Musk because his company SpaceX helps supply American astronauts, no one should criticize a private company — mine or anyone else's — for helping us end this ugly multigenerational war."
    If Prince runs, it is unclear what role his sister, Education Secretary Betsy DeVos, might play in his campaign. Education Week's Andrew Ujifusa recently took on that question. "Last year," Ujifusa wrote, "when we wrote about DeVos' contributions to senators who voted on her nomination, we noted that it doesn't appear that DeVos would be legally prohibited from making political donations, although she would be barred from soliciting or discouraging such donations."
    One thing to keep in mind: DeVos has said she wouldn't contribute to political campaigns during her time as secretary, although some questioned the value of DeVos' pledge when her husband's donations to two Michigan political action committees this year surfaced. Recently, McNeilly told the Detroit News that in the context of DeVos' promise, people should see a distinction between federal races and "the rest of the world of political giving." However, both PACS did subsequently contribute to federal as well as state candidates. 
    Earlier this month Michael Barry became the National Security Council's chief intelligence officer. According to BuzzFeed, Barry "once worked on a secret CIA assassination program meant to target terrorists." That program "was contracted" to Prince, who "was the principal contractor … when Barry was involved, according to two sources familiar with the undertaking."
    In mid-February, BuzzFeed's Aram Roston reported Prince "has been offering his military expertise to support Chinese government objectives and setting up two Blackwater-style training camps in China, according to sources and his own company statements."