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What is AdSense & Why bloggers almost die to get it?

Do you know why Bloggers create a blog?
When you search anything in Google, for sure thousands of website come to help you. This is 100% true.
Bloggers provide you solutions for free. Are they gone mad?
No, they are more intelligent than people who think them mad. Actually they do so earn money. But how do they earn? They earn through AdSense or alternatives to AdSense.
What is AdSense & Why bloggers almost die to get it?
What is AdSense? follow reading you will get to know everything….
Bloggers earn by displaying advertisement on their blog and this is one of the easy and best way to earn via blogging. There are hundreds of advertisement companies like AdSense, Chitika, VigLink, Infolinks who are ready to pay website owners to give space to display their ads. Practically we bloggers can’t stuff our blogs with advertisements only, so we always try to choose best advertisement program to make good amount of money.
Almost every blogger find Google AdSense a one of the best advertisement program.
What is AdSense?
AdSense is a advertisement program started by Google, it display contextual ads matching with nearby keyword. Till date Google AdSense is considered as one of the best pay-per-click program to make online money.
It is an easiest way for blogger to make money with their blogs. You as an blogger need to do Google AdSense sign in and ad code to their site, AdSense spiders crawl the webpage and check their inventory to display related ads on your blog.
How does AdSense Work?
Suppose an Advertiser want to advertise his products like laptops through Google, so he would bid on certain keywords like “laptops, computer, PC, etc”.
Now as a publisher you applied for AdSense and got approved for it. So if any of your article contain keyword like “laptops, computer, PC, etc” Google AdSense will display the same ads on your blog, Google get paid when those ads are clicked by any visitor on your site. Finally you get your share.
Who’s Eligible for AdSense?
If you’re using Blogger, and your blog complies with AdSense policy then you can apply for AdSense using earning tab.
If you’re using self-hosted WordPress, you are always eligible for AdSense but you site must comply with AdSense policy. This is best blogging platform to monetize blog.
*If you’re free WordPress, you’re not eligible for AdSense but you can use WordAds if you have your own custom domain.
Benefits of using Google AdSense
We all know Google, it is heart of internet. Once it was shutdown for 2-3 minutes and 40% web traffic gone down.
  • It is a program of Google, so everybody trust it.
  • It is pay-per-click program i.e. when a person coming to your site click on AdSense ads, you get paid.
  • It display contextual ads i.e. it detect the keywords around and then displays the ads accordingly. For example, if you are writing a post on SEO, 90% ads would be related to SEO.
  • Another way AdSense shows ads is by using the cookie method. Based on user search history, they display targeted ads which convert better.
    Google AdSense itself want you earn more with its programs, they show targeted ads so that you get more clicks, they provide certain tutorials to make you earn more.
    4 Reasons, Google AdSense is heavy over others?
    After getting your AdSense application approved, only you need to add code to your blog. That’s all and advertisement will start running on your blog.
    Here is a complete guide on how to create and set up an AdSense account.
    #1- It pays more
    AdSense is a highly rated advertisement program which pays 68% of revenue coming from advertisers. But to get AdSense your site must comply with several AdSense policies that makes your blog better and within law. AdSense doesn’t approve all types of blog. It will give you the reason for not approving your blog.
    #2- One for all sites
    I have used infolinks and bidvertiser, you have to add all of your site manually on which you want to display the ads. But this is not the case with AdSense, if your got AdSense approved for one site you can always use the same code on any number of site but websites must comply with the AdSense terms of service. You even don’t there permission to ad code to different site.
    #3- Dedicated Google AdSense help forum
    AdSense has a separate support forum where experts are present 24×7 to help you. You will get your all problems solved. On support forum you can discuss the ways to increase AdSense earning.
    #4- Payment
    Payment is the term we want to hear every now and then. With small advertising companies major problem is you will not get your payment on time. Even if you reach the threshold. And most of the time, some companies do fraud with their publishers.
    Google is a Brand and would want to never ruin their credibility just because of shareholder money. Google AdSense is very fast in terms of making payment. You will never face issues regarding payment.
    To track your AdSense earning easily, I suggest you to install Chrome Publisher Tool, with a single click you can check your earning but make sure you’re logged in.
    What you think?
    There can be other reasons too for selecting AdSense as an advertising network for your blog. Most of the people don’t AdSense to make money and use other strategy like affiliate marketing. Are you one of them?
    Now I think you know very well about What is AdSense?
    Use below comment sections to share your opinions for choosing and not choosing AdSense for monetization.
    If you find this article useful please don’t forget to share this on social media.
    What is AdSense & Why bloggers almost die to get it?
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    Related

    AdSense Launches Matched Content – Complete Guide

    Have you seen recommended articles after post on a blog, which links to other sites on web?
    Yeah, that’s a new way to monetize your blog, & quite familiar in many niches.  Earlier I talked about Ayboll (Which is a native advertisement program) and seemed like Google AdSense is planning to launch their native ad network. Undoubtedly native ad networks like Outbrain, Adblade is working great for Publishers like you & me, and also for advertisers.   Let me share with you about latest Matched content ad from Google AdSense.
    In Simple word AdSense matched content are related posts after blog post. It’s a free recommendation tool, and it will let you quickly add related post from your domain.
    Before you jump with joy, the bad news is: Matched content is not available for everyone. Right now, it’s available for only selected AdSense publishers. Here are the official wordings:
    The Matched content feature is not available to all publishers. To be eligible, you must have a site that meets our minimum requirements for traffic volume and number of unique pages. We’ve put these requirements in place to ensure that Matched content provides a great experience for you and your site visitors. Once your site is approved, you’ll have access to the Matched content feature in your AdSense account. <Source>
    I will share the way using it you can check if your site is eligible for this new ad type or not, later in this article.
    You might be wondering why I’m calling it as an ad type when it’s just a free content recommendation tool. A reason being is, this started as a recommendation tool, but soon AdSense will let you show ads (Recommended content from other domains) in your own recommended channel. Here is an official Metrics in the Matched content metric family that reveals the same thing:
    adsense content metric
    I have all the reasons to believe, this new ad type will outperform banner ads in many cases in coming days. For now, this is just a free tool as I mentioned above, but if you are eligible, go ahead and try it. You can replace your existing related post widget & start using one offered by AdSense.
    Here is how the recommended article would appear:
    Adsense matched content Advertisement
    Important things to know about AdSense recommendation tool:
  • Your Site needs to be eligible to place matched content ad types.
  • This ad type doesn’t count towards existing ad limit (You can check AdSense ad limit here)
  • Matched content supports mobile, web & tablet.
  • How to Check if your site is eligible for AdSense Matched Content type?
    If you want to check your site for Matched content eligibility, follow these simple steps.
  • Login to your AdSense account.
  • Click on Gear icon at the top & select settings.
  • In the sidebar click on Site management.
  • Here you will see your all owned sites, or you can add sites that you own & is not listed here. Here is a screenshot from my AdSense account.
    Matched content approval
    You might see a column for “Matched content”, click on it and check if your site status is approved or not approved. If your site is not listed under owner tab, click on the unclaimed tab to claim your site. (For this AdSense ads should be live on your site).
    If you are lucky one to have matched content approved for your site, you can start with creating new ads. Just select “Matched content” in the ad type. Here are few things to make sure Matched content type words for you:
  • Place the ads after blog post.
  • Make sure you have an image with every blog post.
  • Ensure you are utilizing open graph tag on your blog. (WordPress SEO by Yoast have this feature).
  • Last words:
    It would take few months before this new ad type would be available for everyone. This is the first time AdSense is experimenting with new ad type, and this will undoubtedly add a new revenue stream for bloggers & content producer.
    Especially all those viral sites, they are making a huge ton of money using this kind of ads. With AdSense, the best thing I’m hoping to have is quality measures. I will have more data once I will start using it on one of my sites. For now, I would like to know if Matched content AdSense ads are enabled for your site or not? If yes, do share your initial experience & review of this new ad type.
    Here are AdSense Articles Which You Shouldn’t miss:
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    Split Testing (A/B Testing) your Adsense Ads

    When monetizing your website using Google AdSense, the obvious goal is to have the best click through rate (CTR) possible, without breaking any program policies. As a webmaster, you owe it to yourself to make sure this happens. One of the most effective ways to make sure you’re seeing the highest CTR possible for your website, is to use split testing for your AdSense ads. Now I know that may sound a little complicated, but it’s something which everyone can do and quite easily.
    What is AdSense Split Testing and What Can It Do for Me?
    To get started, let me explain to you what split testing is. Split Testing is the process of creating multiple variations of an existing web page to improve your conversions. Conversion can be anything from Newsletter signup to increasing your sales. So, to split test a web page, you need to create multiple versions of the page and each with some variation. Why the variations? To test which layout best converts visitors into actions. Now, split testing can be used to improve your Adsense click through rate too. Although split testing can also compare the effect of different ad sizes as well as ad locations on your CTR, in this article, we will first focus on using split testing to improve the effectiveness of different adsense color themes, keeping all other ad properties constant. By doing this, you can see which version gets more clicks and hence more revenue.
    Split Testing Adsense Style
    Split Testing Adsense Style
    AdSense Ad Units and Styles
    If you’ve used AdSense before, I’m sure you’re aware of the tremendous amount of ad variations, which can be created. You have the option of choosing different colors for your  ad unit borders, titles, background, URL and a lot more. So Split testing can help you decide which Ads get the most clicks. However, before I explain how to split test your AdSense ads, I’d like to talk a little bit about AdSense ad design.
    You want your ads to be noticeable, in a way, so that they get more clicks for you without hindering with the user experience. You want them to look natural – like they’re supposed to be there. AdSense ads can either blend into your website design, they can complement it, or provide some contrast.
    When blending your AdSense ads, you can make the borders and background of your ad the same colour as the background of your website or page. To create an ad that complements your page, use an ad background color which matches a color that already appears on the web page. For example, if the background of your sidebar is blue, your compliment-style ad could have a matching blue background. Lastly, your AdSense ads can contrast your webpage. When contrasting an ad, you actually don’t want to match the background at all. If you have a black background, you could create an ad with a white background to contrast. Alternatively, if you have a white background, you can create an ad with a black background.
    What will work best? Only Split Testing can tell.
    Now that we’ve discussed AdSense backgrounds, let’s go over text color and link text. You could try creating a variation which matches your text color and link color to the rest of your website. For example, if the text on your website is charcoal gray, make your ad text charcoal gray. If your link text is midnight blue, do the same to the link text on your ad.
    There is also the decision on whether to use text ads, image ads, or a combination of both. Instead of using a combination of Text as well as Image ads (which google suggests), you should split test what works best to increase your CTR and eCPM. Keith Lock from Webmaster.net talks about the small tweak he made with his AdSense ads. Keith displayed a recommended ad unit size on one of his pages – the 728×90 Leaderboard just under the main heading.
    Keith meant to display the ad as text only, but mistakenly had it set to display both image and text ads. He couldn’t figure out why he was only earning $8/day, when his other pages with AdSense ads were raking in $48/day.
    Once the attention was drawn to the fact that his ad was displaying both text and images, he then changed his ad to display text ads only. By doing this, his earnings increased by a whopping 475% to $46/day!
    In contrast, Mitz Pantic from Famousbloggers.net talks about which tweaks found her success with AdSense ads. She received an email from Google recommending that she switch her 728×90 Leaderboard ad (same size as Keith’s) to display both text and image ads. She obliged and to her surprise she saw a CTR increase of 15%!
    ALSO READ:  Wordpress Theme For AdSense Website: 15 Features
    This just goes to show, that when monetizing with AdSense, there are not fixed rules. Every website is different and what works for someone, won’t necessarily work for you. Media or fashion sites might have more success with image ads, whereas informational sites might see better results with text ads. In fact, different segment of visitors on your website may respond differently to the same ads on a website.
    Different Adsense Ad Units
    Different Adsense Ad Units
    Different Adsense Ad Units How to Easily Split Test Your AdSense Ads
    The only way to discover which color theme is best for you, is to perform split testing on your AdSense ads. To split test your AdSense ads, you must test all desired situations at the same time.
    Now, to perform these tests, also known as A/B testing, there are many themes, plugins and apps that can help you. The problem with these themes and plugins however is that:
  • They work using simple javascripts (no cookies) and hence a single user might be shown your other variation after a page refresh, which skews up the statistics.
  • These themes can’t create Ad Variations in your Adsense Account, hence you have to create the variations under each channel and enter the ad code in the themes. For a normal website which has 3 ad units on a page; to test and compare 6 types of color themes, image vs text ads, 3 different ad locations for each unit, you’d have to create 100+ Variations, definitely not an easy task!
  • These themes can’t track ad links, hence you have to see your Adsense Account to see the results.
  • These themes don’t use multi-arm bandit algorithms to distribute traffic, which means even your worst performing variation will get the same traffic as the best performer and if banner blindness develops around your ads, after a certain time, it won’t automatically detect it.
  • So, We’d recommend you use an Ad Revenue Optimization tool (DISCLAIMER: AdPushup is an Ad Revenue Optimization Tool), which automatically creates variations for your ad units and uses advanced algorithms to optimize performance.
    What Split Testing Shows Us
    Popular blogger Darren Rowse from Problogger.com often performs split testing. He was kind enough to share some of his results on his blog. He found that his left-aligned ad received a CTR that was 66% higher than its right-aligned competitor. This is an interesting result and it makes me wonder if the fact that we read left to right was a contributing factor.
    Split Testing Case Study
    Split Testing Case Study
    Darren also compared text and image banner ads in the upper right hand corner of a page. What he found with this test is very interesting. When he switched from the image ad to the text ad (which had an appropriate colour scheme) his CTR went down by 0.02%, however it appeared that the cost-per-click (CPC) went up, which ultimately earned him more money.
    Adsense eCPM Case Study
    Adsense eCPM Case Study
    Conducting further tests on image vs. text ads, Darren placed the ads underneath posts as well on the homepage, just under the excerpts. Again, the CTR went down when he switched from image ads to text ads, but it again appeared as though the CPC went up, helping improve the eCPM.
    Given the results seen from Keith’s experiment with text vs. image ads, it appears as though text ads do perform better. However, this really does depend on your site and the content it provides, which is why you need to conduct your own A/B tests. Another item to point out regarding Darren’s study, is that his first test, the one where he experimented with a left-aligned ad and a right-aligned ad – that was an image ad and it had the highest earnings of any ad included in the study that he posted on his blog.
    Give It a Try: Anyone Can Do This
    There are endless amounts of ad variations which can be created and you will never know which ads work the best on your site until you try your hand at split testing your ads. I guarantee that if you’re not split testing your AdSense ads, then you’re not seeing the best results you can accomplish with AdSense.
    If you’re looking to make more money from your websites – whether you’re a webmaster, publisher, content provider, someone looking to monetize their blog – you owe it to yourself to start split testing your AdSense ads today and witness the potential earnings you can achieve.
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