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Massive CPC Drops Across Google AdSense Publishers

Over the past 48 hours, there has been a spike in complaints around Google AdSense showing huge CPC, cost per click, declines after August 5th. There is a thread at WebmasterWorld and Google AdSense Help and a bunch of chatter on Twitter around this drop.
Many are saying they are seeing a 50 to 70% drop in their cost per clicks they are getting on the ads on their web sites. Google has not commented or replied to any of the complaints on social media yet.
Here are some of the comments:
We have noted an extreme drop in the CPC of our content ads while CTR remains stable. This started on Sunday the 5th.
I have noticed huge CPC drop over the past 2-3 days. Today is almost -60%.
Here are some tweets:
I checked my reports and it seems like the little I make on AdSense saw a drop as well in terms of CPC on August 6th and August 7th:
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I am not sure if this is a reporting bug or something to come.
Google did publish a notice about annoying ads for AdSense publishers yesterday. I am not sure if that is related. I am working on an answer from Google.
Forum discussion at WebmasterWorld, Google AdSense Help and Twitter.
Update: @expressblogger share an email from Google they just received this morning:
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How to Make Money with Google Adsense and WordPress

While you may have started your website for a number of reasons, monetization is likely one of your main goals. After all, your website provides you with the perfect platform to reach out to thousands of consumers. However, monetization can be a difficult process to start on your own, especially if this is your first foray into the industry.
Fortunately, programs such as Google AdSense make it easy to earn money on your website or blog with very little effort. In fact, you can begin to turn a profit almost instantly when you sign up to be an advertiser.
In this post, we’ll introduce you to Google Adsense, explaining what it is and how it works. Then we’ll outline a simple, three-step process that can get you started using the program on your own site. Let’s take a look!
An Introduction to Google AdSense The Google AdSense homepage
A popular website monetization program, Google AdSense is a great option for beginners and professionals alike.
Google AdSense is a program from Google that enables marketers (referred to as publishers within the program) to seamlessly display advertisements on their websites and blogs. Its main purpose is monetization, and you can use it to make money with WordPress by simply placing specialized ads on your website.
If you’re a marketer, there are a few similar programs you can choose instead (such as Infolinks and Adblade). However, AdSense offers a couple of unique benefits:
  • Credibility: As a world-renowned company, you can’t get any more more credible than Google.
  • Versatility: AdSense offers a variety of ad types, including text, image, rich media, video, and audio.
  • Flexibility: This program works with a variety of platforms and other tools, including WordPress and Blogger.
  • Before you jump right in, AdSense does have a number of policies you’ll want to review. There are also a few requirements for its advertisers. For example, you must have a well-established website (at least six months old), and you have to be 18 years of age or older.
    How to Make Money on Your WordPress Site With Google AdSense (In 3 Simple Steps)
    If you’re ready to get started with AdSense, you’ll be glad to learn that the process is simple. In fact, it can be completed in just three steps.
    Step 1: Sign Up with Google AdSense
    Since AdSense is a program on the Google platform, all you need is a Google account to get started using its variety of features. When signing up for Google AdSense, you have two options. You can log in with an existing Google account, or you can create a new account.
    Both of these actions can be performed from the sign-in page. If you have an existing account, simply add your login credentials and click Sign In. If you need to create an account, click on More Options, and select Create account from the pop-up menu:
    The Google AdSense sign in page
    Once you’ve signed in (or completed the sign-up process), you’ll be brought to the next step in the program.
    Step 2: Complete the AdSense Program Application
    As with any affiliate program, you will be required to fill out an application. Fortunately, the process is straightforward and can be completed within minutes.
    We recommend that you start by reading through and understanding AdSense’s policies and terms. While this is a step you may be tempted to overlook, it’s important to know exactly what Google expects from its users. This is because you’ll be required to follow all policies and guidelines if you’re approved as a publisher.
    Next, you can fill out the three-part application. You’ll first need to enter some basic information, such as your website URL. Then you’ll be asked to provide your payment address details (so AdSense can send you payments and important account information). Finally, you’ll be required to verify your phone number.
    Once those three application pages have been completed, there is just one more step before Google reviews your site. You’ll be asked to add an HTML code to your website, which will be provided in the format shown below:
    Instructions for connecting AdSense to website
    Once the code is added to your site, check the box that confirms the action has been completed, and click Done. Now, all you can do is wait patiently. The review of your application can take anywhere from 48 hours to two weeks, and you’ll receive an email once the decision has been made.
    Step 3: Install an AdSense-Compatible Plugin on Your WordPress Site
    While you’re waiting to hear back about your application, you may want to consider adding an AdSense plugin to your site. One of the benefits of AdSense is that you can use it on just about any website, and there are many available tools that can improve its functionality. This holds true for WordPress, since the larger community offers a number of plugins that can be installed on your website and connected to your AdSense account.
    It is possible to place AdSense ads on your website without a plugin. Essentially you’ll need to create and copy your ad code into a text widget or a theme ad-banner spot (like the banners built into the Spartan magazine theme that can be edited via the WordPress customizer). This is a solid option for those who’d rather not include another plugin on their site (as plugins do take up space). However, the manual approach can be involved, especially if you want to vary the placement of your advertisements. With a plugin, the process is more streamlined. Plus, you’ll get better control over ad display positions.
    To get started, you’ll have to select and install a plugin. We recommend the following options, based upon their high ratings and feature set:
    Ads Pro Premium WordPress Advertisement Manger
    Ads Pro WordPres Plugin
    If you want the most tools to create, manage and track your advertisements then the Ads Pro Plugin is your best bet. This premium plugin offers tons of features for ad styles, popups, social integration, scheduling, geo-targeted ad campaigns, online statistics and more. So not only can your monetize your website with Adsense, but you can sell you best converting ad spots to specific clients at a higher price.
    WP Simple AdSense Insertion Free WordPress Plugin
    WP Simple Adsense Insertion Free WordPress Plugin
    This plugin certainly lives up to its name, as it makes WordPress AdSense Insertion ads simple and painless. Its main feature is its shortcode functionality, which enables you to insert ads by copying and pasting plugin-generated shortcodes almost anywhere on your site.
    AdSense Free WordPress Plugin by WP QUADS
    AdSense Free WordPress Plugin by WP QUADS
    A plugin with a few more advanced features, this is an excellent choice for anyone looking to fully customize their ad placements. Notable features include full responsiveness, and the option to set visibility conditions.
    Whether you choose to use a plugin or not is based on your preferences. Still, it won’t hurt to give one of the above plugins a try!
    You don’t have to be a marketing genius to earn money on your website. With a few well-placed ads, you can monetize your content and start making a passive income. Plus, a dedicated program such as Google AdSense can get you started quickly and with little effort.
    In this post, we’ve introduced you to Google AdSense and laid out the simple process for using it on your site. To quickly recap, you’ll need to:
  • Sign up with Google AdSense.
  • Complete the AdSense application process.
  • Optionally, install an AdSense-compatible plugin on your site.
  • Do you have any questions about how to use Google AdSense for monetization on your WordPress site? Let us know in the comments section below!

    Top 5 High Paying Google AdSense Alternatives For Site Owners and Bloggers

    For most blog/site owners, Google AdSense is the Nirvana or their journey to making something of themselves in the blogosphere.
    It has become tantamount to being accepted into a sort of fraternity. It’s every blogger’s dream to have a site on Google AdSense making money and so every year you see more and more people apply to the program– then get rejected.
    At this point, many just give up and close up shop. It has happened to me too, but searching the net for alternatives, this author stumbled across an interesting article which highlighted other advertising networks for publishers.
    While Google AdSense is certainly the baddest wolf in the playground, it definitely isn’t the only one.
    Below is a list of the top 5 alternative networks that can bring you decent ad revenue for your site.
  • Media.net
  • This is one of the best alternatives for AdSense. It is powered by Yahoo and Bing and is a contextual ad network which enables publishers to earn money from advertising revenue.
    It offers customized ad units that fit with your site look. It also shows ads to the mobile phone and tablet users.
    At this moment in time this network is not opened for public sign up. But don’t let that stop you, you can request for an invitation.
  • Bidvertiser
  • Bidvertiser works as a pay per click advertising site that could be great for people who failed to get Adsense approval or got banned. It’s a tad different from AdSense as while the former shows ads based on context or visitor’s interest, Bidvertiser creates a bidding system that allows the highest bidder to advertise on your blog. Fair warning, it takes a little while to get your site found by Highest bidders, so revenue might initially be low, but stay on and you’ll reap the benefits.
    Bidvertiser offers Text ads, Banner ads, Mobile Ads, Slider ads etc. You can also make money by promoting your customized toolbar. Minimum payment amount is $10 for PayPal/Payza and $50 for check. Read: How to Make Money With Bidvertiser
  • Infolinks
  • Infolinks is a bit of a strange one as it is different from the rest. It’s a in-text advertising program. What it does is not take too many spaces of your site to show ads. It shows in text ads or pop-up ads. Due to this, it can even be used in conjunction with AdSense.
    Infolinks offer 4 types of ads – InFold, InText, InTag, and InFrame. All of them are designed to overcome banner blindness. Minimum payment threshold of $50 for Paypal or $100 for Bank wire.
  • Amazon Native Ads
  • Amazon is huge. It has the world’s largest affiliate program. The advertising aspect of it is called Amazon Native Shopping Ads. If you’re in the US or are getting a lot of traffic from there, then this could be for you.
    It has three types of Ads – Recommendation Ads, Search Ads and Custom Ads. It provides highly relevant product ads in a responsive ad unit that can be placed anywhere in your blog/site. It shows ads based on your selected categories and your blog contents.
  • Adversal
  • If what you’re looking for is serving Ads, then Adversal might just be the best AdSense alternative there is. It has a great CTR and works with several languages. You need to have monthly page views of 50,000 to apply this network.
    Minimum payout is $20 and payment modes are PayPal, ACH, Check, or Wire. It has an affiliate program too.
    This article is of great help to those who want to monetize a site but have been frustrated by Google AdSense. If you need any help you can check out these alternatives.
    Leave a comment Tags: Adsense, Alternatives, Bloggers, google, NND  Femi Famutimi
    Famutimi Femi is a writer for theheraldng. He is also a lawyer by trade. His hobbies include